Taking steps to reduce waste in the haircare world

With the plastic waste crisis ever increasing in Australia, Bianca Panozzo (COO of Express Retail Group), in conjunction with Salon Express major supplier (Schwarzkopf Professional), have decided to take action. Just this month they have started a new eco-friendly campaign for all of the Salon Express salons called BC Refill. The campaign calls on BC Bonacure product users to refill their shampoos and conditioners at Salon Express at a discounted price as opposed to purchasing new bottles.

While a seemingly small step, it makes a great difference in product waste. And not to mention, rewards the consumers as they’re saving money to, “Save the planet one bottle at a time,” the campaign’s call to action.

The campaign ends at the end of August 2019, but it is only the start of Express Retail Group’s green movement as Bianca and the company continue to look for ways to make the world of hairdressing a more environmentally-friendly place.

Stay tuned.