ERG Taking Steps To Reduce Product Waste In The Haircare World
With the plastic waste crisis ever increasing in Australia, Bianca Panozzo (COO of Express Retail Group), in conjunction with Salon Express major supplier (Schwarzkopf Professional), have decided to take action. Just this month they have started a new eco-friendly campaign for all of the Salon Express salons called BC Refill. The campaign calls on BC Bonacure product users to refill their shampoos and conditioners at Salon Express at a discounted price as opposed to purchasing new bottles.
(Customer getting shampoo bottle refilled at Salon Express).
While a seemingly small step, it makes a great difference in product waste. And not to mention, rewards the consumers as they’re saving money to, “Save the planet one bottle at a time,” the campaign’s call to action.
(A sample of what consumers will see on social media).
The campaign ends at the end of August, but it’s only the start of ERG’s green movement as Bianca and the company continue to look for ways to make the world of hairdressing a more environmentally-friendly place.